Note: The Jüst gin team got in touch and offered to send me a bottle, as always I’ll let you know what I really think
Jüst gin (pronounced Yust) was crafted with an ethos in mind: people are starting to drink less, but what they are drinking is better quality. How true this theory is, I don’t know (especially with lockdown in full swing) but I like the thought that they deliberately designed a drink that should be savoured and enjoyed, rather than swigged and forgotten. Based by Lake Boren (about three hours south west of Stockholm), Janne and Anders wanted to make a classic London Dry gin but with a Swedish twist. After lots of experimentation, they settled on the final recipe using just five botanicals, the key one being Swedish Crown Dill. They also use juniper (obviously), alongside grains of paradise, liquorice root, and sweet and bitter almonds. Not only does the dill add a hint of lemon sweetness, but in old Norse it means to soothe or lull, exactly what they hope the experience of drinking their gin will be. So, are we ready for the mindful experience?