If you have a TV, you’ll have seen Lidl’s adverts doing the whole “You can buy X from Tesco for £Y, or you can come to Lidl and buy A, B, C, D and E for less than £Y”. One of those adverts features their own brand gin, Hortus. Developed with Kevin Love, a Michelin-starred chef (and prodige of Heston Blumenthal), Hortus ranked higher than big brands Gordon’s and Thomas Dakin in a blind taste test run by Good Housekeeping Institute (coming 7th overall) and winning a silver medal at the ISC 2016. They use botanicals such as lavender, lemon verbena, rosemary and cubeb in their London Dry gin, as well as producing some limited edition seasonal variations. For most people, craft gin comes at a price too high to drink all the time, so if this really tastes as good as some craft gins but for a fraction of the cost, this could be why it is proving so popular with gin drinkers.